three rivers brand

Three Rivers Parks manages nearly 27,000 acres of public land and 21 parks across seven counties in the Twin Cities metro area. While known for individual parks and activities in the communities it served, it did not have regional brand recognition to support its wide variety of services and activities. After a new logo and brand identity was developed for Three Rivers, a consistent style and standard was implemented to appeal to a broad range of communities, cultures, and ages, and to be recognizable across a wide range of formats, including brochures, business cards, ads, templates, and signage.

 

 

 

Client:

Three Rivers Park District

Branding

Creative Direction

Graphic Design

Print Media

Advertising